Why we love fashion?


Why we love fashion?

I wanted to write my heart out for the article this time and along the way was wondering why I liked fashion so much, and why I am here. Its sometimes I find it so weird that in all this craziness of this industry I still feel sane. Is it that I love fashion for the fabrics, for the colors that excite me or for the concept to garment. But I feel it’s much more than that, would fashion been so much fun if I didn’t have my friends who stood by with me. They guided me and laughed with me and somewhere when I look back was it them that gave it so much meaning. Could I have come so far without them? They were the mirrors to me and also helping me fall in love with the craft. I have never felt so blessed…and thank u god for my friend without whom this whole journey now I see as fun would have never been the same. I feel it could have been any field we are drawn to it because we love it but without a friend one can never fall in love and stay.

We enjoy Fashion. We try to produce fashion. We admire those who create fashion. What is it that makes us so drawn to fashion?

Fashion welcomes us a to new realm full of new ideas, new concepts, new ideologies, new possibilities. We suddenly find ourselves in the inner world of a fellow human being. All humanity sharing a common thread, we identify ourselves with the artist. A soft voice whispers inside us “Ah, that is so true”. “Uncannily apt”. And we realize we are not alone in how we perceive, how we interpret and how we feel. An exquisite piece of art often symbolizes that which is universal, yet so rare; ideas we all know, but never realized. It delves into our subconscious and brings up details that were till now collectively unknown to the human consciousness.

Every human being interprets art in his own way, adding his own unique flavor to his interpretation. There are no contenders to art when it comes to her ability to make us realize our uniqueness while still retaining our identity with a universal whole. While enjoying an artwork, we lose ourselves in a tiny self created world, where there is just us and the work before us.

A true piece of fashion lets us forget our emotional baggage’s, our weariness from life’s journeys and lets us pry ourselves away from the commonalities of everyday life. We feel emotionally distanced, spiritually charged and physically rejuvenated. When we gaze at a wondrous painting or listen to a beautiful composition or lose ourselves in the rhythm of a dazzling dance, we feel truly lost, yet fully aware.

Every fashion piece is incomplete in itself. When we enjoy fashion, we extend it. We improve it. And we make it our own. There is only so much an designers can do. Fashion attains its eternal nirvana only when an onlooker enjoys it as much as the artist did and actualizes that which the artist intended. It is akin to running the last lap of a relay race for a winning team. The farther behind we were when the baton was passed to us, the more satisfied we are with our own splendid final role. A good designer passes the baton way ahead, letting us run the race to the finish line alone.

Fashion is a celebration of human achievements – a proclamation that we managed to go beyond fulfilling just our basic primal needs. It is to us a luxury that is a reward for the many strides that humanity has made. It is the golden star that makes us unique from other fellow beings and lends us an air of superiority.
And finally fashion is captivating because of its mysterious allure. Like a little girl playing hide and seek with her boisterous brothers, fashion refuses to give in to definition, to reason, to restraint or to direction. Fashion gives us the roads, yet not the map. As the bewitching seductress toys with us, her subjects, we follow her blindly and blissfully into the unknown.

We admire fashion, yet we may never know why.


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