Collection SS 2013 Arabian Days

SS’ 13 womens wear

“ARABIAN DAYS”

                                         

Wills Lifestyle India Fashion Week (S/S’13)

 6^th to 10^th OCT 2012 Hall No# 18 Pragati Maidan, New Delhi

Press Releases – Business news intended for the Media. 

Show Date: 9^th Oct 2012 time 3.15 pm

Pratima Pandey is a NIFT alumni and the winner of Grazia Young Awards 2011, in the category of eco-friendly fashion. Her label 'Prama' lays emphasis on natural fabrics and natural dying techniques, thereby encouraging craftsmanship and sustainability. Fashion is her ultimate love in life and believes - "Anything done with love, lasts forever”.

'Arabian Days' Pratima untangles the Persian story of coincidence and self- fulfilling prophecy thus resulting in a richly layered texture of chanderi and cottons. Simple and austere, the SS13 collection creates understated elegance thus flirting with the new cosmopolitan culture which is today’s modern consciousness and superimposed to celebrate the new luxury and uniqueness thus demonstrating new associations.